Khurram Tahir Appointed as Director Marketing – Pakistan & Iraq at Abbott

Khurram Tahir has taken on a new leadership role as Director Marketing – Pakistan & Iraq at Abbott, bringing extensive experience in brand building, marketing strategy, business transformation, and consumer healthcare across the FMCG, nutrition, food, and pharmaceutical OTC sectors.

Before joining Abbott, Tahir served as Deputy General Manager Marketing at Bisconni, where he contributed to the development and growth of multiple consumer brands. Prior to this, he held the position of Head of Marketing and Strategy at NutriCo Morinaga, a subsidiary of Morinaga Milk Japan, leading marketing and strategic initiatives within the nutrition business.

His earlier career with ICI-Morinaga Nutrition included roles as Head of Marketing and Marketing Manager, where he built substantial expertise in brand management, product development, marketing strategy, and business growth. His experience spans diverse categories and reflects a strong track record in developing brands and driving business performance.

Tahir holds an MBA in Marketing from the Institute of Business Administration and has also completed the Chartered Accountancy Foundation Level at Al-Hamd Academy. His combination of strategic marketing expertise, commercial leadership, and category experience positions him strongly for his new mandate across Pakistan and Iraq.