Saif Ur Rehman Promoted to cUnit Head at

LIPTON Teas and Infusions

Saif Ur Rehman has been promoted to Business Unit Head at LIPTON Teas and Infusions, marking a significant milestone in his extensive sales and commercial leadership career across FMCG, telecom, and distribution.

With a strong track record in regional sales management, channel development, distribution strategy, people leadership, and business planning, Rehman brings extensive experience from senior roles at Hilal Foods (Pvt) Ltd., Zong 5G, and Philip Morris International. His career has included leading regional sales operations, managing high-performing teams, developing go-to-market strategies, strengthening distributor and trade relationships, and driving sustainable business growth.

Earlier in his career, Rehman served as Area Sales Manager at Lakson Tobacco Company, building a strong foundation in sales execution, market development, customer engagement, and commercial operations. His professional expertise is complemented by an MBA in Marketing from Allama Iqbal Open University and a BBA (Honours) in Sales & Marketing from the University of Sargodha.