Shayan Safder Appointed as Group Brand Manager at Bisconni

Shayan Safder has been appointed as Group Brand Manager at Bisconni, marking a significant step forward in his FMCG career and reflecting his extensive expertise across brand strategy, category management, commercial planning, and business performance.

Safder brings a strong track record across leading FMCG and consumer brands, with progressive brand management experience at Colgate-Palmolive, where he led major portfolios across oral care and fabric care. His career also includes senior marketing roles at Hilal Foods (Pvt) Ltd. and Tapal Tea (Pvt.) Ltd., where he managed high-value categories, drove product innovation, developed integrated brand plans, and worked closely with sales and cross-functional teams to deliver business growth.

Earlier in his career, Safder built a strong commercial foundation at Telenor through roles spanning brand strategy, digital campaigns, revenue management, and business planning. His professional expertise is complemented by an MBA in Marketing & Supply Chain from the Institute of Business Administration and a BSc in Economics from Lahore University of Management Sciences.