Yahya Aftab Appointed as Service Design Lead at Pakistan Digital Authority

Yahya Aftab has embarked on a new professional chapter as Service Design Lead at Pakistan Digital Authority, bringing more than six years of experience across digital transformation, service design, human-centered research, and rural development.

Before joining Pakistan Digital Authority, Aftab served as Service Design Lead at Ideate Innovation, where he worked across user-centered design, research, and innovation. His earlier experience includes Senior Researcher at Ideate Innovation and Outreach and Development Manager at Khud, complemented by research and development work involving organizations such as the World Bank, Bill & Melinda Gates Foundation, ReD Associates, and the University of Essex. His expertise spans mixed-methods research, RCTs, ethnographic research, process tracing, and human-centered design.

Aftab holds a Master’s degree in Global Development from Cornell University and a Bachelor of Applied Science in Political Science and Government from Lahore University of Management Sciences. His combination of research expertise, design thinking, and digital transformation experience positions him to contribute meaningfully to the development of user-centered public services and digital solutions.