Masooma Ali Promoted to Assistant Brand Manager Marketing at Hilal Foods

Masooma Ali has taken the next step in her marketing career, advancing to Assistant Brand Manager Marketing at Hilal Foods (Pvt) Ltd. With a growing foundation in brand strategy, consumer insights, and integrated marketing, she continues to build her expertise in the FMCG industry.

During her journey at Hilal Foods (Pvt) Ltd., Masooma progressed from Marketing Management Trainee to Assistant Brand Manager, contributing to category growth, new product development, packaging innovation, and consumer-focused campaigns. Her previous experience at myco.io, Cnergyico, and Imtiaz further strengthened her capabilities in influencer marketing, brand partnerships, content creation, and marketing communications.

Masooma holds a Bachelor of Science in Business Entrepreneurship from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and is pursuing an MBA in Marketing at the Institute of Business Management. Her combination of creative thinking, analytical skills, and brand-building experience marks an exciting step forward in her professional journey.