Ismail Industries Hiring Executive – Consumer and Market Insights – Apply Now!

Ismail Industries Limited, one of Pakistan’s leading confectionery and food manufacturing companies behind iconic brands including Candyland, Bisconni, and SnackCity, is seeking a curious and analytical Executive – Consumer & Market Insights to join our team at our Karachi office. This role will support the development of actionable consumer and market insights that drive brand strategy and business growth. If you are passionate about understanding consumer behavior and translating data into meaningful business strategies, this is your opportunity to grow with a market leader.

Position Available

Executive – Consumer & Market Insights

Key Responsibilities:

Research Design & Execution:

• 1- Support the design and execution of quantitative and qualitative research studies.
• 2- Coordinate study design, questionnaire development, and fieldwork tracking with external research agencies.

Data Analysis & Insights Generation:

• 1- Analyze data from multiple sources including sales data, household panels, brand health trackers, and market research studies to generate actionable insights.
• 2- Translate research findings and raw data into clear insights and compelling presentations highlighting key business implications.

Cross-Functional Collaboration:

• 1- Collaborate with Marketing, Trade Marketing, and Sales teams to understand business questions.
• 2- Support innovation projects through multiple research initiatives while identifying white spaces and growth opportunities.

Market Intelligence:

• 1- Track category trends, competitor activity, and evolving consumer behavior to inform strategic decisions.
• 2- Maintain a repository of past research and insights to support knowledge sharing and consumer-first thinking across the organization.

Qualifications & Skills:

Education:

• Bachelor’s degree in Marketing, Business Psychology, Economics, or a related field.

Experience:

• 1–2 years of relevant experience in consumer and market insights, within a market research agency or the FMCG sector.

Technical Skills:

• 1- Strong analytical and problem-solving capabilities with the ability to synthesize data into clear insights.
• 2- Exposure to consumer behavior and ability to translate data into meaningful consumer stories.
• 3- Basic understanding of quantitative and qualitative research methodologies.
• 4- Proficiency in Excel and PowerPoint (exposure to SPSS, Nielsen, or Kantar is preferred).

Soft Skills:

• 1- Strong communication and presentation skills.
• 2- Attention to detail and curiosity about consumer behavior.
• 3- Ability to work collaboratively across teams.
• 4- Proactive and self-motivated learner.

Why Join Ismail Industries?

• 1- Be part of a leading Pakistani company with iconic brands including Candyland, Bisconni, and SnackCity.
• 2- Work in a dynamic, data-driven, and innovative environment.
• 3- Opportunity to shape brand strategy through consumer insights.
• 4- Collaborate with experienced marketing and insights professionals.
• 5- Competitive compensation and career growth opportunities.
• 6- Inclusive and diverse workplace culture.

How to Apply:
Interested candidates should send their updated CV to:

careers@ismailindustries.com

Important: Mention “Executive – Consumer & Market Insights” clearly in the subject line of your email. Only shortlisted candidates will be contacted.

Location: Karachi

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