Rida Manzoor Promoted to Senior Manager Ecomm & Phygital (AlfaMall) at Bank Alfalah Limited

Rida Manzoor has been promoted to Senior Manager – Ecomm & Phygital (AlfaMall) at Bank Alfalah Limited, marking another significant milestone in her professional journey.

Over the past 𝟯 𝘆𝗲𝗮𝗿𝘀 at Bank Alfalah Limited, Rida has played a key role in strengthening the bank’s corporate communications, leading high-impact PR campaigns, driving stakeholder engagement, managing crisis communications, and advancing sustainability and ESG initiatives. Her strategic approach to brand storytelling and corporate reputation has contributed significantly to the organization’s communication excellence.

In her new leadership role, she will spearhead the growth of AlfaMall’s e-commerce and phygital ecosystem, leveraging her extensive experience in digital strategy, communications, and brand management to deliver innovative customer experiences and accelerate digital transformation.