Rabia Waqas has been promoted to Sales Customer Service Manager at Optivise Group, marking another significant milestone in her professional journey.

Rabia Waqas has been promoted to Sales Customer Service Manager at Optivise Group, marking another significant milestone in her professional journey. With expertise spanning business operations, client relations, market research, lead generation, and data-driven business development, she continues to deliver exceptional customer experiences while driving strategic growth and commercial success.

Prior to this promotion, Rabia served as Senior Educational Consultant at Optivise Group, where she supported student engagement and admissions strategies. Her diverse career also includes roles as Market Research Analyst at ORIS HUB, Lead Generation Executive at AQ Digital Agency, Executive Assistant – Investor Relations at Swissinvest Limited, and Market Researcher at Silverlight Research Group. Throughout her journey, she has built strong expertise in market intelligence, competitive research, B2B lead generation, CRM management, client relationship management, and strategic business insights for international clients.

Rabia holds an MPhil in Psychology from Quaid-i-Azam University, Islamabad, where she developed strong research, analytical, and communication skills that continue to support her leadership in business operations, customer success, and research-driven decision-making.