Usama Ahmed Appointed as Brand Manager at Continental Biscuits Limited

Usama Ahmed has been appointed as Brand Manager at Continental Biscuits Limited, marking a new chapter in his career and further strengthening his journey across FMCG brand management and consumer-focused marketing.

With a diverse marketing background, Usama previously served as Brand Manager at Bisconni, following progressive roles at Tapal Tea (Pvt.) Ltd. as Assistant Brand Manager and Regional BTL Lead. His earlier experience includes Commercial Coordinator at foodpanda and Account Manager at The Blue Dot, building a strong foundation across brand strategy, BTL activation, commercial operations, campaign execution, and client management.

He holds a Bachelor of Business Administration from Sukkur IBA University. With experience spanning FMCG, food & beverage, digital commerce, and marketing, Usama brings a consumer-centric approach to brand building, combining strategic thinking, creative storytelling, and campaign execution.