Bilal Ahmed Appointed as Trade Marketing Manager- Emerging Markets at Abbott

Bilal Ahmed has embarked on a new professional chapter as Trade Marketing Manager – Emerging Markets at Abbott, bringing extensive experience in trade marketing, brand management, channel development, and commercial strategy. His expertise in shopper marketing, market analysis, and sales growth positions him to support brand performance and strengthen market presence across emerging markets.

Before joining Abbott, Ahmed served as Marketing Manager at Dimensions Office and Trade Marketing & Compliance Manager at Mehran Spice & Food Industries. During his career at Mehran Spice & Food Industries, he progressed through several roles, including Assistant Trade Marketing Manager, Assistant Brand Manager, and Trade Marketing Officer, building a strong foundation in category management, modern trade, ATL and BTL campaigns, and channel partner development. His earlier experience at JS Bank also provided exposure to product development, customer relationship management, and marketing initiatives.

Ahmed holds both an MBA and a Bachelor of Business Administration from Heriot-Watt University. His combination of strategic marketing expertise, analytical capabilities, and hands-on experience in trade and brand management provides a strong foundation for contributing to Abbott’s marketing objectives and growth across emerging markets.