Kashaan Masroor Appointed as Manager New Ventures at Kinetic Pakistan

Kashaan Masroor has embarked on a new professional chapter as Manager, New Ventures at Kinetic Pakistan, bringing experience in business development, brand strategy, marketing, and entrepreneurial growth. With a strong focus on market expansion and innovation, he combines strategic thinking with hands-on experience in building brands and developing new business opportunities.

Before taking on this role, Masroor served as Business Development Lead at Kinetic Pakistan, where he spearheaded a new technology vertical, supported the introduction of Chinese OEM products to the local market, and developed go-to-market strategies for product launches. He also gained trade marketing experience at BAT and founded The Home Decor, an e-commerce venture he scaled to more than 50,000 orders and 100,000 followers through strategic branding, influencer marketing, and content-led growth.

Masroor holds an MBA from Lahore University of Management Sciences and a degree in Mechanical Engineering from Hitec University Taxila. His blend of entrepreneurial initiative, commercial strategy, and marketing expertise positions him to contribute to new venture development and business growth at Kinetic Pakistan.