Rida Zainab Shah Joins as Brand Manager – Nutricook Pakistan at Elif Brands

Rida Zainab Shah has embarked on a new professional chapter as Brand Manager – Nutricook Pakistan at Elif Brands, bringing extensive expertise in brand management, category strategy, consumer engagement, and marketing across retail and FMCG environments.

Her professional journey includes a notable tenure as Brand Manager – Silky Cool & The Purest Solutions Pakistan at Salman International Pakistan, where she led brand positioning, omnichannel campaigns, retail and salon activations, e-commerce strategy, and the localized launch of an international skincare brand. Earlier, as Assistant Category Manager – Cosmetics & Personal Hygiene at Imtiaz, she drove category growth, managed a portfolio of 30+ brands, and developed innovative marketing and brand ambassador initiatives. Her experience also includes progressive roles at Empact Activation Services, spanning account management and training, where she contributed to nationwide activations, consumer engagement, brand campaigns, and sales team development.