Sidra Saeed Appointed as Brand Manager – Canbebe at ASAIA Private Limited

Sidra Saeed has stepped into a new professional chapter as Brand Manager – Canbebe at ASAIA Private Limited, bringing over four years of strategic experience across brand strategy, consumer insights, and integrated marketing. Her expertise in developing insight-led strategies positions her to drive brand growth, strengthen consumer connections, and shape impactful market initiatives.

Prior to this appointment, Sidra built a strong career in brand and advertising strategy, progressing through strategic roles at IAL Saatchi & Saatchi and gaining valuable experience in account planning at Grey. Her portfolio spans a diverse range of leading local and global brands across FMCG, healthcare, automotive, agriculture, and consumer sectors.