Zain Ahmad Appointed as Head of Consumer Marketing & Brand Strategy at Route2Health

Zain Ahmad has taken on a new leadership role as Head of Consumer Marketing & Brand Strategy at Route2Health, bringing extensive experience in brand development, consumer marketing, and commercial strategy. With a strong background in consumer health, FMCG, and category management, he is well-positioned to drive brand growth, strengthen market positioning, and lead impactful marketing initiatives.

Before joining Route2Health, Ahmad served as Senior Consumer Brand Lead at Getz Pharma, focusing on consumer health brand growth, product innovation, and data-driven campaigns. His professional journey also includes significant experience at BAT, where he led brand development and deployment across the APMEA North region, as well as key roles at Daraz and Upfield in brand management, sales operations, and channel development. His cross-functional expertise spans product launches, shopper marketing, commercial planning, and business growth.

Ahmad holds an MBA from the Institute of Business Administration and a BSc (Hons) from Beaconhouse National University (BNU), combining academic foundations with hands-on experience across leading organizations.