Huzaifa Ali Appointed as Trade Marketing Manager at EBM

Huzaifa Ali has embarked on a new professional chapter as Trade Marketing Manager at EBM, bringing over six years of experience in commercial strategy, sales leadership, and business growth across the FMCG and retail-tech sectors. His expertise in trade marketing, key account management, category development, and route-to-market optimisation positions him to support brand growth, strengthen retail partnerships, and drive commercial performance.

Prior to joining EBM, Ali served as Senior Section Manager at Abu Dawood Pakistan, where he led Procter & Gamble’s Modern Trade business, managing a portfolio exceeding USD 2.5 million across 32 national key accounts. During his tenure, he drove sales growth through targeted trade marketing initiatives, strengthened customer relationships, and led commercial teams. Previously, at Burque, he delivered significant sales growth across the Shan Foods portfolio. His experience at Retailo Technologies further demonstrates his capabilities in commercial P&L management, growth strategy, pricing optimisation, and business development.

Ali holds a Bachelor of Business Administration from the Institute of Business Administration, with academic electives spanning marketing, retail management, sales, and supply chain management. His blend of commercial leadership, analytical expertise, and hands-on industry experience provides a strong foundation for advancing trade marketing and business growth at EBM.