Asad Sikandar Raa Appointed as General Manager at Lahore Fashions

Asad Sikandar Raa has embarked on a new professional chapter, taking on the role of General Manager at Lahore Fashions. With over a decade of experience in the textile industry, he brings extensive expertise in knit fabric manufacturing, marketing, sales, and business development, positioning him to contribute to the company’s continued growth and operational success.

Before joining Lahore Fashions, Asad served as Deputy General Manager at Siddiqsons Group, where he progressed through key roles in marketing and manufacturing. His experience includes developing customer relationships, expanding international markets, and driving sales strategies for knit denim and indigo-dyed textile products. He also played a role in establishing a complete knit fabric manufacturing unit, overseeing development from construction and machinery selection to production and sales planning.

Beginning his career in manufacturing operations, Asad built a strong foundation in knitting, fabric finishing, quality control, and production management. He holds a Bachelor of Engineering in Textile Sciences and Engineering from National Textile University, combining technical knowledge with commercial expertise and leadership experience.