Akif Shoaib Appointed as Business Manager, Sales & Marketing at Hoechst Pakistan Limited

Akif Shoaib has embarked on a new leadership chapter as Business Manager, Sales & Marketing at Hoechst Pakistan Limited, taking on responsibility for P&L management and Sales & Marketing across the EP & CV portfolio.

With more than 13 years of experience in the pharmaceutical and consumer healthcare industry, Shoaib brings a strong track record of driving prescription, OTC, and consumer health portfolios across leading global organizations.

Prior to joining Hoechst Pakistan Limited, he spent more than four years at GSK, most recently serving as Marketing Manager, where he led portfolios spanning anti-infective, anti-asthma, anti-allergy, and vitamins, alongside digital marketing initiatives.

His extensive career at Abbott included leadership roles across Primary Care, Vitamins, Thyroid Hormone Replacement, Women’s Health, Central Nervous System, and Vitamins & Minerals. He also previously held brand management experience at Novartis Consumer Health, complemented by his early commercial experience at Nielsen.

An MBA and BBA graduate in Marketing from the Institute of Business Management, Shoaib has further strengthened his expertise through an Executive Marketing Diploma in General Medicines from ESCP.

With a proven record in commercial leadership, P&L management, brand strategy, sales and marketing, and team leadership, Shoaib is well positioned to drive business growth and commercial excellence in his new role at Hoechst Pakistan Limited.