Maryam Nasir Promoted to Brand Executive at HBL Microfinance Bank

Maryam Nasir has been promoted to Brand Executive at HBL Microfinance Bank LTD, marking an important milestone in her professional journey in branding and marketing. With expertise in brand communication, integrated marketing campaigns, creative strategy, and visual storytelling, she continues to contribute to impactful brand-building initiatives and consistent market positioning.

Before her promotion, Maryam served as Brands Officer at HBL Microfinance Bank LTD, where she managed brand communication across digital and internal channels, coordinated creative content, and supported campaigns, corporate activations, and employee engagement initiatives. Her previous experience as a Brand Designer at Growth Maverix strengthened her capabilities in developing creative assets for international FMCG brands, while her earlier marketing and freelance design roles helped build her expertise in digital campaigns, brand identity, and audience engagement.

Maryam holds a Bachelor’s degree in Business Administration, specializing in Marketing, from COMSATS University Islamabad, where she graduated with a 3.70 CGPA. Her progression reflects the value of combining creative thinking with strategic marketing execution to strengthen brands and deliver meaningful communication.