Aimen Atiq Promoted to People & Culture Executive at Haidri Beverages

Aimen Atiq has been promoted to People & Culture Executive at Haidri Beverages Pvt. Ltd. PepsiCola International Franchise, recognizing her outstanding contributions to employee engagement, corporate communications, and organizational culture.

Since joining the organization as a Management Trainee Officer, Aimen has played a pivotal role in strengthening internal communications and employer branding. She successfully led employee engagement initiatives, managed company-wide communication campaigns, coordinated the Job Description Enhancement Project across multiple departments, contributed to the development of the organization’s Code of Conduct, and supported the revamp of the company’s digital presence through strategic content and social media management.

Before joining Haidri Beverages Pvt. Ltd. PepsiCola International Franchise, Aimen gained valuable experience through internships with Jazz and Fauji Cement Company Limited Official, where she worked on digital content, corporate communications, and annual reporting. A graduate of National University of Sciences and Technology (NUST) in Mass Communication, she has built a strong foundation in corporate storytelling, public relations, and people-focused communication strategies.

In her new role as People & Culture Executive, Aimen will continue driving initiatives that enhance employee experience, strengthen organizational culture, and support strategic people practices across the business.