Jahanzaib Akmal Joins as GM Brand Communication

Jahanzaib Akmal has joined LAMA RETAIL as General Manager – Brand Communication, bringing with him extensive experience in brand storytelling, creative leadership, visual merchandising, and retail marketing. In his new role, he will lead the brand communication strategy, driving impactful campaigns and strengthening LAMA’s brand presence across multiple consumer touchpoints.

Prior to joining LAMA RETAIL, Jahanzaib served as Creative Manager and Visual Merchandising Manager at Outfitters Stores, where he led creative direction, visual experiences, and brand communication initiatives. Earlier, he spent over six years at MARIA.B. Designs as Visual Merchandiser & Marketing, playing a key role in elevating the brand’s retail identity and customer experience. He also contributed to academia as a Visiting Lecturer at Naqsh School of Arts, reflecting his passion for creativity and design education.

Jahanzaib holds a Bachelor of Fine Arts (BFA) from the National College of Arts (NCA), Lahore, combining artistic excellence with strategic brand thinking to deliver compelling consumer experiences.