Sara Asim Appointed as Brand Manager at LIPTON Teas and Infusions

Sara Asim on her appointment as Brand Manager at LIPTON Teas and Infusions, marking an exciting new milestone in her marketing leadership journey.

Sara brings a strong blend of FMCG brand management, CRM, agency expertise, and strategic marketing experience. Prior to joining Lipton, she played key brand-building roles at National Foods Limited, where she managed prominent portfolios across Seasonings & Ingredients, Recipe Mixes, and CRM. Earlier in her career, she gained valuable agency experience with Adcom Leo Burnett and IAL Saatchi & Saatchi, strengthening her expertise in brand strategy, consumer engagement, and integrated marketing communications.

With her passion for building impactful brands, leading cross-functional collaboration, and transforming consumer insights into successful campaigns, Sara is well-positioned to contribute to the continued growth and success of the Lipton brand.